THIS IS

CRAFTIA'S

NUTRITIONAL

PHILOSOPHY

We are all together and share this planet that we call Mother Earth. She loves us unconditionally, and in return we love and take care of her, we are the guardians of Nature and all of its living beings. In her loving embrace, we are all equal and interdependent.
At Craftia, we understand that you and your pet are equal companions, best friends and the offspring of Nature. To respect and maintain this harmony is a delicate balance and takes real craft and passion. Or to be more precise, Craftia. Our artisan approach is all about natural and holistic well-being, and together with you, this helps your pet grow stronger and more beautiful every day.
Therefore, Craftia is based on the seven pillars of our multi-dimensional nutrition system, or in other words, carefully crafted recipes for life in harmony.

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Whole-body
well-being

Nourishing the intestinal microbiome through NUTRIBIOME™, which helps maintain whole-body harmony through carefully selected and crafted natural ingredients, and a blend of fibre, prebiotics, vitamins and antioxidants.

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Nutraceutical
approach

The finest selection of botanicals, phytonutrients and other nutraceuticals help support a strong immune system, a balance of body and mind, and help create a healthy bond with Nature.

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Functional
nurturing

Key functional ingredients help support a healthy skin & coat, strong joints and brain development – when your pet feels great inside, they look even better on the outside!

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The finest selection & crafting

Made with the best freshly prepared natural ingredients that Mother Earth gives us. Carefully selected by our experts, using the best cooking skills available, steam-cooked and oven-baked, with a no-compromise quality checking procedure. Each bag and each kibble have the perfect balance of palatability and digestibility. This all completes the natural flow of energy from the Earth to your pet.

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Life stage and breed size compatibility

A tailored life stage and breed size approach allows us to customise our nutrition so it is harmonious with every dog and cat. We are all one in unity with Nature, but we recognize that each living being is unique in its own way.

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Life-course
perspective

Respecting that health at each life stage is dependent on the former, which we achieve through creating a seamless and harmonious flow of healthy nutrition from birth to senior. We make sure that every step on life`s journey is crafted with devotion.

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Harmony with the environment

We all share one planet, one Earth, so our lives and those of our pets need to live in respect and harmony with our surroundings, no matter where that may be. Embrace the love of Mother Earth and return that love.

…AND LOVE AS THE MAIN INGREDIENT

MADE BY OUR PASSIONATE PET NUTRITION TEAM