Know How Cats

CRAFTIA, Ultra-Premium nourishment for your special companion

CRAFTIA, Ultra-Premium nourishment for your special companion


When creating each ultra-premium recipe of CRAFTIA, we wanted to follow a unique nutritional philosophy that would allow both you and your cat to be in perfect harmony, and for that harmony to also be with Nature. Central to our philosophy are the critically important gut bacteria, part of the largest and most important microbiome in the cat, and critical to whole-body health, vitality and harmony. Therefore, every recipe is based on our unique NUTRIBIOMETM, with a carefully chosen blend of prebiotics (FOS and MOS), fibre, botanical antioxidants and multivitamins, which nourishes and nurtures a healthy gut microbiome, helping promote health and vitality.

What makes CRAFTIA`s ultra-premium nutrition so special?

When we craft each recipe we must be sure that each bite provides the correct amount, balance and availability of nutrients needed by your cat, for their optimal physical activity and mental health.  We choose only the best high-quality ingredients and carefully selected from natural and fresh sources. Through these choices, we can include superfood ingredients that help maintain and support your cat`s optimal health.

We pay homage to your cat`s strict evolutionary needs for protein by using freshly prepared raw meat in every recipe, up to 35%, perfectly complemented with other high-quality animal proteins: we choose from the exquisite proteins of Salmon, Herring, Duck, Turkey, and Chicken.  We ensure each diet has a high amount of protein, very important for cats.

To fuel your cat`s energy needs, we use tasty chicken fat and healthy fish oils, which also provide important omega 6 and 3 fatty acids, supporting a healthy skin & smooth silky coat. The recipes of Craftia Harmona are grain free, with healthy pea starch and quinoa as the sources of carbohydrate energy.

Healthy stools with no offensive odour, important if you have an indoor cat, are created through our careful choice of fibre and Yucca schidigera, and oral health is maintained by the unique use of brown seaweed, Ascophyllum nodosum.

A selection of botanicals, fruits and vegetables, provide natural antioxidants and vitamins, while also being part of the NUTRIBIOMETM, supporting the gut microbiome.


Our Secret Ingredient

Having all these fantastic healthy ingredients is one major step towards making the best food, but our last ingredient is equally important, and this is the care and attention we give to every individual batch of food we make in our artisan kitchens. We use the latest energy-saving state-of-the-art manufacturing technology, which includes a special pre-mixing and pre-cooking step, energy and nutrient conserving cooker that steam cooks to produce the kibble, and a baking oven that helps make a crunchy kibble, which is especially important for your cat`s taste. This all means that the quality and palatability of each kibble is second to none. To further support the Ultra-Premium status of the recipes, the advanced technology means that the digestibility of each key nutrient is high, helping ensure your cat will take out the maximum value of each nutrient in every bite they take.

Our nutritional philosophy, supported by the 7 Pillars, is key to the love and dedication we put into every bag, every kibble, and every bite.  The choice and blend of ingredients in each recipe, alongside NUTRIBIOMETM, are all passionately designed to make sure you and your loving cat live in perfect harmony, with one another, and with Nature.